What is Organic Traffic and Why is Organic SEO Important?

Building organic traffic to your website is easy, right?


Building organic traffic will take a great deal of time and effort. If you are looking to increase website traffic quickly, focusing on organic traffic won’t work – organic SEO traffic is a long term strategy.

However, if you are looking to build a steady and sustainable flow of traffic, it may be a good idea to invest in boosting the organic traffic of your online business.

There are different sources of website traffic: referral traffic, organic traffic, direct traffic, paid traffic and social media traffic. However, when it comes to search engine traffic there are two main traffic sources. 

One, through search engine results pages (SERPS) by implementing search engine optimization (SEO) techniques. Another method is through pay-per-click (PPC) ads. Where ads are paid for by the website to get their page placed before the organic results. 

One thing to consider is that if you engage in paid advertising, you will see immediate results. However, you will have to pay each time a visitor clicks on your ads. Paid ads can provide an instant increase in traffic, however it could result in a high bounce rate.

Prioritizing organic website traffic from the beginning, can save you money in the long run and provide more sustainable traffic. In this blog post we cover different areas to focus on to increase organic website traffic for your website.

Let’s jump right into it, with an overview of what organic traffic is.

Table of Contents

What is organic traffic?

Organic website traffic are visitors that come from search engines and who visit your website without clicking on a paid advertisement. Traffic generated organically is considered to be one of the most valuable website traffic sources as it is indicative of a visitor’s real interest in your content or product.

The main way to get organic traffic is through the use of search engine optimization (SEO). This involves using certain keywords and phrases in your content and on your website so that they appear higher up in search engine results pages (SERPs). By increasing the ranking of individual web pages, they will gain more impressions from search users and thus, increase the number of site visitors who visit your website.

Though using SEO to increase organic traffic is a long-term strategy, it’s worth noting that this traffic source doesn’t always stay this way – it can sometimes dwindle over time if you don’t continue to optimize your content and ensure that it is relevant and up to date. However, there are many tools and techniques available today that can help you stay ahead of the competition and maintain high levels of organic traffic.

Furthermore, Google defines ‘Organic search results’ as: a free listing in Google Search that appears because it’s relevant to someone’s search terms. Google provides the organic search results in a specific location, which can be seen in red below:

Google Search, SERP, Organic Traffic, SEO
What organic traffic search results look like

Organic search traffic may take more time to generate results, however, it is the superior form of traffic for your website. Here are a few reasons why:

  • Organic traffic is targeted: That means that the search engine user landing on the website has a specific intent, and the search engine has determined that you have the content that meets this intent.
  • Higher Conversions: If you can meet the needs of the searcher, and provide valuable information, services or products you will have a higher conversion rate than a random visitor from a paid search.
  • Increase Credibility: People that land on a page organically usually feel the site is more trustworthy and credible as the search engine is recommending the site in response to the users query.

Ranking websites is difficult. It takes time and energy, and is constantly changing due to the updates in algorithms. Not to mention that competitor’s websites are constantly changing as well.

Ranking on SERPs:

Additionally, ranking in the top 50 or even 20 doesn’t have the same benefits as ranking in the top 10. Remember, the top 10 will place you on the first page of SERPs. You can see the drastic falloff just on the first search engine results page in the graphic below:

Organic search traffic click through rate per Google ranking
Click through rate for each SERP position

Roughly 80 percent of organic traffic finds what they are looking for within the first 10 recommended sites. To drive home the power of organic search and ranking well on SERPs, we have included research from Backlinko’s analysis of 4 million search results:

1. #1 result in Google’s organic search results has an average CTR of 27.6%.

2. #1 organic result is 10x more likely to receive an organic click compared to a page in the #10 spot on page 1.

3. On average, moving up 1 spot in the search results will increase CTR by 2.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 to #9 doesn’t make a statistically significant difference.

Why is organic traffic important?

Organic traffic is important for two main reasons. First, it is the kind of traffic that is most likely to be indicative of a site’s quality and authority. This is because organic search results are based on the opinions and experiences of real people, rather than paid advertising or other forms of manipulation. 

This trust leads to them spending more time on your site, which in turn leads to higher click-through rates (CTRs) and better conversion rates. Additionally, organic traffic is more likely to be engaged with – meaning that it’s more likely to lead to a sale. 

Additionally, organic traffic tends to be less costly to acquire than other kinds of traffic. This is because it is a sustainable source of traffic that can bring in high-quality, highly motivated visitors. Although securing organic traffic takes a large upfront investment, it usually pays off in the long run because organic visitors are more loyal and often spend more money on the website than non-organic visitors.

Let’s dive a little deeper on why organic visitors are important, by looking at 5 benefits of organic traffic.

5 benefits of investing in organic traffic?

There are many benefits of investing in organic traffic, and one of the most important is that it’s sustainable and highly targeted. Organic traffic comes from people who have visited your website via search engines such as Google, Bing, Yahoo and Baidu. This type of traffic is considered to be more valuable than any other form of traffic because it’s considered to be more natural and authentic.

In this section we discuss five benefits of investing to increase organic traffic:

1. Cost-benefit

When you invest in organic traffic, the cost of getting that traffic is typically much lower than buying paid traffic. This is because organic traffic is sourced from people who are already interested in your product or service. So, you’re not bidding against other businesses for the same person’s attention, which makes it a more affordable option. 

2. Scalability

Organic traffic can be scaled up easily – as needed – to meet your online business’ growing needs. This means that you won’t have to waste money on overreaching or unsuccessful campaigns that won’t result in long-term benefits. Whereas, all that is needed to scale your SEO goals and objectives of driving organic traffic to your website is by engaging in content writing for SEO, and content optimization of existing content on your website.

3. Relevance

Organic traffic is typically motivated, interested and relevant to a business’ products and services. This is because people are using search engines to find answers and solutions, products and services for their particular query. Therefore, organic traffic tends to have one of the highest engagement rates as well as conversion rates compared to other traffic sources.

4. Duration

Organic visitors tend to stay longer on a site than those who are sourced through paid ads. By investing in organic traffic a website can lower its bounce rate as well as raise its conversion rate overall. This is because they’re more likely to take the time to read everything you’ve got before leaving – increasing the chances that they’ll eventually buy something from you (or recommend your site to someone else).

Additionally, by lowering the bounce rate of a website, a digital marketer is sending positive signals to Google regarding the value of the website’s content. This results in Google valuing the content more and increasing its ranking.

5. Relationship building: 

When you invest in organic traffic, you build relationships with people who are interested in what you have to say and likely have similar interests or opinions as yours. These relationships can lead to future business opportunities down the line. This is because your website will be seen as a thought leader and a trustworthy site. This will help a site build a strong community and get their target audience to sign up for emails, ultimately increasing the site’s email marketing efforts.

Best strategies to increase organic traffic

In order to increase organic traffic to your website, you will need to focus on the 4 pillars of SEO: Content Marketing, On-page SEO, Off-page SEO, Technical SEO. This is because there are multiple factors that influence the performance of a website. By optimizing every element of the website, an online business will have an easier time increasing its rankings, and thus organic traffic. 

Let’s take a look at why these four elements are important for increasing organic traffic.

1. Content Marketing

Content marketing is one of the best ways to increase organic traffic to your website. It’s a strategy that involves creating and publishing quality content that is relevant to your target audience. This will attract search engine users who are looking for information about the topics you cover.

2. On-page SEO

On-page SEO is also important in order to make sure your website appears high up in search engine results pages (SERPs). This includes things like using keywords throughout your content, optimizing your titles and descriptions, and making sure you have a well-optimized website overall. Off-page SEO refers to strategies you can use outside of Google search engines, such as social media engagement and link building.

3. Off-page SEO

Off-page SEO focuses on improving the visibility of your website in search engine results pages (SERPs) by increasing the authority and trust. This includes things like backlinks from other high-quality websites, building links from authoritative sources, and creating positive PR around your website.

By building backlinks and citations to your website, you are influencing your website’s domain authority (DA). Google takes into account the authority of your domain while ranking it. Typically, the higher the DA, the better the ranking, and subsequently an increase in organic website traffic.

4. Technical SEO

Technical SEO refers to ensuring your website looks good on all devices and browsers, including mobile devices and different platforms like tablets and laptops. This means that your website should be responsive to all screen sizes and have a fast loading time. A slow load time is one of the fastest ways to kill your organic traffic. No one likes waiting around for a website to load.

5. Track your optimization efforts

It is important to know what your current organic traffic flow looks like. This way you can measure how successful your optimization efforts were. Therefore, to track your organic traffic flow, you can use both Google Analytics and Google Search Console

You can also use a third-party SEO tool to track your website traffic as well. However, these will not be as accurate as Google’s tools. 

5 ways to increase organic traffic?

Using the overarching strategies listed above, we have come up with a list five ways to increase the organic traffic of your website.

1. Keyword Research: Use long-tail keywords

Content is king. However it is only half of what will drive traffic to a website. Thus, it is essential you also include keywords throughout your content. Whereas, it important to conduct relevant keyword research and look for low-hanging fruit opportunities such as long-tail keywords

Long-tail keywords are defined as a key phrase that are a combination of multiple words, usually three to four. An example would be ‘how can I get pet insurance’, or ‘how to repair a broken bicycle’. These long-tail phrases should be used throughout your content in specific places in order to assist Google in understanding the content. By knowing where to place keywords, a website can see significant increases in SEO rankings, impressions, and clicks.

You can create compelling and well optimized titles for your blogs by using long-tail keywords. When searching for keyword ideas, you can utilize free online tools such as Ahrefs’ free keyword generator.

2. Leverage on-page SEO

As mentioned above, content that ads value is only half of the equation. If you have not optimized the content for search engines, it will never be seen by anyone. Content that is SEO optimized is one of the best ways to increase your website’s organic traffic.

On-page SEO as well as website optimization, includes many different factors, such as optimizing images, HTML tags, title and header tags as well as using internal links. 

Images should be high-quality and relevant to the content they are supporting. Additionally, you should optimize image alt tags to ensure that search engines can understand what they are.

In regards to header tags you can use keywords, or long-tail keywords to demonstrate to Google the importance of the text and what the content is about. Additionally, the header tags will make your posts easier to read as well as skim for information. Readability will help your ranking as it can help keep visitors on your page and lower your bounce rate.

Finally, internal links will help Google understand your content better and help it find new pages on your website. However, more importantly, it will help website visitors find additional information regarding their search query. Internal links help with user experience and providing an overall rich informational experience.

3. Guest blogging

Guest blogging in order to build backlinks to your website can assist your website’s organic traffic. Whereas, backlinks will increase your website’s authority and show to search engines that your website is trustworthy.

If you decide to engage in guest blogging, you should target well performing websites, and websites that have a high-authority ranking. By posting guest blogs on other websites and linking them back to your website you can develop a stream of organic traffic, helping you build referral traffic.

4. Create content for YouTube

Text-based content is important when it comes to getting information out and allowing search engines to crawl through your website, However, video and audio campaigns can also help boost organic traffic. As the way people consume content continues to evolve, some people prefer to listen to content on the go. Or even watch informational videos to understand the content. One reason people enjoy video content is that data shows that information retention is significantly higher for visual material than it is for text. Thus videos can help grab and retain your audience’s attention.

Video and audio help disseminate your information in different ways and appeal to different people while doing so. Additionally, these videos can be shared on Youtube or other video sharing sites. Which will increase your reach and ability to generate new sources of organic traffic.

5. Promote your content on social media

Sharing your content on social media platforms, like Facebook, Twitter and Linkedin are excellent ways to get your content in front of additional people from your target audience. By posting in like minded groups and communities on social media, you can attract new people and increase organic traffic.

Before you go spamming the communities with your own content, it may be a good idea to engage with other users’ posts and add meaningful responses and comments. This will help your business and profile to build a credible brand. Remember, the best way to gain trust and authority is to provide high-quality valuable content.

Once you build a following on your socials, make sure to engage with your communities and networks in order to build a rapport with them and develop long-term relationships and trust with them. The better relationship you have, the more likely people will re-share your content and promote your business and its services and products. All these shares will increase your organic traffic.

6. Local SEO

Local SEO can be a great SEO tactic to help a website owner find a potential customer who is looking for a service or product in their area. By optimizing your Google Business Profile (Google my Business) your company can be presented to an organic visitor as a rich snippet and in the local map pack.

FAQs: Organic website traffic

Below you can see some of the most frequently asked questions regarding organic traffic.

How long does it take to get organic traffic?

There is no one-size-fits-all answer to this question, as the time it takes for organic traffic to arrive on your website will vary depending on a variety of factors, including your website’s content, design, niche competition, keyword research and target audience. However, in general, you can expect organic traffic to gradually increase over time.

For new websites it will take longer to see the results of search engine optimization for your organic traffic. Typically for a brand new website, it will take anywhere from 6-8 months to begin seeing any sort of results. This is because it takes time for Google to trust your website and begin ranking you for search queries.

On the other hand, if you have a well established website, you can see organic results within a few days or weeks. The more established a website is, as well as the higher a  website’s domain authority is, the faster you will see organic traffic begin to flow in.

In order to see quicker organic search results, make sure to focus on the 4 pillars of SEO. Remember it is important to work on all aspects of your website including on-page, off-page, content optimization, and technical SEO, as all aspects work together in showing Google that your site is worth ranking.

What is organic SEO?

Organic SEO is a method of optimizing your website for Google search results that are considered to be “natural” or “unpaid”. This means that you’re not paying anyone to get your website ranked higher in Google search results.

Moreover, it is a technique that helps websites rank higher in the search engines by building E.A.T. (Expertise, Authoritativeness, and Trust) online.

There are a few different ways to do this, but the most common approach is to focus on creating quality content that is well-optimized for Google search results. Your website’s content should be keyword-rich, relevant, and easy to find. You can also use keyword research tools to identify new and exciting keywords that your website can target. 

In addition, you should make sure your website is properly designed so that it looks good and fits the expectations of Google’s users. You can also use various SEO techniques like link building and article marketing to help increase your website’s visibility. If you’re serious about improving your website’s online presence, then organic SEO is an essential ingredient!

What causes organic traffic to increase?

There are many things that can cause organic website traffic to increase, but the most common ones are:

  • Adding new content
  • Optimizing your website for search engines
  • Creating engaging and user-friendly pages
  • Delivering high quality content

All of these strategies will help you attract more visitors from the internet, who will then be more likely to buy from you or recommend your site to their friends. However, make sure that you don’t overdo it – too much optimization can actually damage your website’s ranking in Google and other search engines. Instead, focus on delivering great content that people want to read, and you’ll be well on your way to increasing your website’s traffic.

Key takeaways: Organic Traffic

By no means have we exhausted all the different actions you can take to increase your organic traffic. Use these initial five suggestions as building blocks to build up your network and community to have multiple streams of traffic. It is always a good idea to diversify (if you have the resources, i.e. time) and promote your content on different platforms and not just Google to ensure that you have organic traffic from everywhere.

Remember, if you are looking for quick fixes and increased traffic, paid ads will be the way you want to go. However, if you are looking to increase high-quality traffic that will provide higher conversions, you will want to focus on increasing your organic traffic with the five actions listed above.

Leave a Reply