A conversion is an act of moving a lead from one stage of the buying cycle to another. In digital marketing, it typically refers to a visitor clicking through from an ad or landing page to sign up for gated…

A landing page is a web page that’s designed to attract visitors through the use of effective marketing techniques. It’s usually short, simple, and to the point, and it uses catchy headlines and eye-catching images to draw people in. Landing…

As Google keeps rolling out new algorithm updates to their search engine, one thing has remained essential when it comes to inbound marketers wanting to optimize their page for search engines: keyword research for SEO purposes. In this blog we…