What kind of strategies is your company using to drive traffic? Are you using email marketing, and sending marketing emails to your existing customer base? If not, then you probably haven’t thought about: Why is email marketing important?
Email marketing allows for businesses to communicate directly with their target audience. Moreover, it provides them the opportunity to build a brand, communicate important updates, and increase leads and conversions. Marketing with email is essential to build a business in the current digital age, by using the best practices for email marketing, a company can realize the importance of emails and why they should do it!
Let’s dive into why email marketing is crucial for your bottom dollar!
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Why is email marketing important?
Marketing by email can be extremely beneficial for businesses to drive new leads and retain their existing customer base. Let’s have a look at a few email marketing stats that might make you rethink your current non-existent strategy for email marketing.
- There are 4 billion daily email users (Statista, 2021)
- Email marketing revenue is estimated to reach almost 11 billion by the end of 2023 (Statista, 2021)
- 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021 (HubSpot Blog Research, 2021)
- 50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
- An email has an impressive ROI with $36 for every $1 spent
Are you convinced yet?
No?
Then let us dive deeper into why email marketing is important for businesses and one of the best website traffic sources.
What is email marketing?
Email marketing allows for businesses to directly communicate with their existing customers, or with individuals on their email list to promote upcoming product and service releases, special deals and discounts, as well as important events and news. Email marketing is a direct marketing form that allows for continued communication and engagement with the business’s community.
Marketing through email is one of the most effective ways to grow a brand and sell products and services. A business will first create an email list, and then utilize the emails collected from lead generation ideas, and existing customers, to build a community and awareness around their brand. Moreover, the goal of sending out emails is to build relationships, cultivate brand awareness, and keep customers engaged after their initial purchase.
Looking for a more in-depth rundown? Then take a look at our stand alone blog answering the question of: What is email marketing?
What are the 5 types of email marketing?
Different types of content can be sent out while marketing with email. Each of them is used for a different strategy and produces different results.
Need some marketing emails templates? Check out our 5 Professional examples of business emails blogs for some copy and paste ideas!
The five most common types of emails sent out while marketing is:
Newsletter Emails:
Newsletters are used in email marketing campaigns regularly, and usually, tell the reader about upcoming events and important updates about the company. They can also include information about promotions and deals that are upcoming.
Lead Nurturing emails:
For this email type, the marketing goal is to advance potential leads through the sales funnel. They are designed to build trust with the person by providing content that will help them with industry-related topics. These emails typically require continuous effort and are sent out over a longer period of time.
Milestone emails:
Milestone emails are used to engage with the subscriber on important dates such as birthdays and anniversaries. This marketing email is a great way to build engagement without pressuring the prospect into buying something all the time.
Information gathering or Survey Emails:
Survey emails are used to gain feedback from the existing customer about their experience buying the product/service or while using the product/service. Moreover, the emails allow businesses to gather valuable information about how they can improve.
Promotional Emails:
Promotional emails are used to promote deals and discounts that are currently being offered. These types of emails are important as they can interest someone that has been uncertain to buy the product or service they want. A discount code that gives money off, will help push the buyer into action.
3 reasons why email marketing is important for businesses:
Using an email marketing strategy can be a cost-effective way for businesses to generate interest and foster a community with existing customers as well as email list subscribers. By engaging in email marketing a company can benefit in the following ways:
1. Because It’s easy to do:
Let’s be honest, businesses and marketers want a simple and cost-effective way to increase sales. Email marketing is just that – simple and provides a great return on investment. Whereas, email has an impressive ROI with $36 for every $1 spent. Additionally, with email marketing automation tools, a business can schedule thousands of emails to be sent out every week for the next 1,000 years.
So I might have exaggerated with the example, but it drives the point home. By implementing an automated email marketing scheme, you will be able to easily engage with your email subscribers relatively easily with minimal effort. This means you can focus on other marketing lines while still benefiting from email marketing.
So why is email marketing important, because it’s simple, easy to do, and has a great return on investment.
2. You can build relationships and credibility:
If a business has a potential lead’s email it means one thing: that person was interested in the service, product, or information the business was offering. This means they are located somewhere in the businesses’ sales funnel.
More than likely, this person gave their email because they were interested in making some sort of purchase, but something held them back. This is the perfect time to engage in email marketing and build trust and credibility with them.
By sending informational content, case studies, PR announcements, and reviews from market leaders, a company can begin to build credibility and trust with the person. Whereas, an article by Forbes states that 72% of consumers find ‘trusting a company’ to be the most important factor before they buy a service or product.
Therefore, the only way (practically) to convert a potential lead into a customer is to build trust with them. And how do you do that? By engaging with them with your email marketing campaign and providing valuable information to them, and by proving that the business is a leader in the industry.
3. Email Marketing has better customer outreach
When you compare email to social media as a marketing method, email marketing has a much higher chance of being seen and read. Whereas, an email will arrive in the subscribers’ mailbox until it is read, or interacted with in some way. This means people can not simply scroll past the social media post and miss it.
An article by Kinsta shows that about 21% of marketing emails get opened. The average open rate for emails is pretty amazing when you compare it to what social media marketing experts consider a good engagement rate. According to Hootsuite, these marketing experts believe that a good engagement rate on their posts is between 1% and 5%!
If the interaction rate wasn’t enough, another important metric that can be compared to interactions on social media is the click-through rate on emails. Whereas, click-through rates on marketing emails are between 2.6% and 3.43%. Which still outperforms the engagement rate of social media, let alone the click-through rate of social media posts.
Why is email important – Why your business needs an email marketing strategy:
Email marketing is a cost-effective, simple, and easy marketing strategy to develop brand awareness, increase trust and credibility, and drive sales. With a return on investment of USD $36 for every $1 spent, email marketing is one of the most effective ways to generate sales.
No matter the size of your business, or what industry you are in, email marketing will prove to be valuable. There are countless tools and email marketing software providers out there that will automate the entire process for you.
Hopefully we answered the question of “Why is email marketing important!” If we haven’t and you are looking for further information about why email marketing is important, how to generate website traffic for your business, increase conversions, or do basic website optimization, then have a look at our marketing by email comprehensive guide, or reach out to Clear Door SEO.
Clear Door SEO is an Oregon SEO company in Portland, providing on-page, off-page, and technical SEO services, as well as content writing services and other digital marketing services. You can contact us, or take advantage of our free website audit to find out how your website is performing overall!
