The Ultimate Email Marketing Statistics 2022

Did you know that email actually dates back further than the internet? While most technology are replaced by smaller technology and powerful solutions, email has traveled across the technological revolution virtually unscathed. What’s even more impressive is marketing by email is still growing in popularity.

Ray Tomlinson, a computer engineer sent the very first email in 1971. It was just a string of numbers and letters, however it was a start of a new means of communication. Then, in 1978, Gary Thuerk, a marketing manager, used this new method of direct communication and sent out the first commercial email to inform people about a new product. What’s even more fascinating is that though his email list only had 400 address, it resulted in about $13 million in sales!

Now, let’s take a look at the top email marketing stats that you need to know in 2022. 

Table of Contents

Email Marketing Stats You Didn’t Know About

1. There are 4 billion email users worldwide. 

2. 37% of brands have increased their email budget.

3. Majority of the marketers started to leverage mobile-friendly emails as part of their marketing strategy.

4. One of the most effective email campaign strategy is subscriber segmentation.

5. 33% of marketers send weekly emails and 26% send emails multiple times per month. 

6. Over the last year, 77% of marketers have noticed an increase in email engagement.

7. Majority of the smartphone users prefer to receive brand communication through email.

8. Almost half of marketers report changing their email performance measurements as a result of Apple’s Mail Privacy Protection changes. 

9. Regular testing for your email will lead to a higher ROI.

– Source: Hubspot

B2B Email Marketing Statistics

Email marketing is without a doubt one of the tried and successful methods of reaching to both individual and professional/business customers. Did you know that 93% of B2B marketers use email as a channel to distribute their content? Hopefully you are one of them! If not, then you should be. Email marketing leads is one of the easiest yet powerful methods to engage your leads, who turns into subscribers and then customers.

Email views from different devices, email marketing stats

B2B customers are constantly looking for logic and positive return on investment. Most importantly, they are constantly asking themselves, how can your solution help their business grow. This is where email marketing steps in where your content should consistently resonate with your customer’s business and focus on things that are important to them – like money, time and resources.

Therefore, withe constant emails piling in our inboxes today, it has been important more than ever to create and send out effective marketing emails. Below are some of statistics to help you understand why b2b email marketing has been important more than ever!

  • 81% of B2B marketers share that one of the most used forms of content marketing is email newsletters. (Content Marketing Institute, 2020)
  • 64% of B2B marketers shares that email marketing strategy was successful for meeting business goals in 2021. (HubSpot Blog Research, 2021)
  • 15.8% of all emails go missing or have been caught by popular spam filters. (Email Tool Tester, 2022)
  • B2B marketers share that the highest click-through rate (CTR) is received from new product and feature announcement marketing through emails. (HubSpot Blog Research, 2021)
  • Automation is primarily used in email marketing to send triggered emails, for drip or nurture campaigns, and segmentation. (Litmus, 2021)
  • There are over 293 billion emails being sent every day (Radicati Group)

Mobile Email Marketing Statistics

With the demand of mobile usage increasing day by day, digital marketers also need to rethink about email marketing strategy to engage new leads and understand where, when, and how users having been engaging themselves with email campaigns.

What is Mobile Email Marketing?

With the mobile era replacing laptops and PC, it has been obvious that businesses must adopt a “mobile-first” mentality to generate leads and eventually convert them into customers. If you have been creating email marketing strategy only based for desktop, then its quite likely that you’re missing out reaching to your target audience. They will either never open or read your email marketing campaigns.

The impact that mobile devices has had in the internet world is undeniable and email is one of the verticals of email marketing strategy that is affected by it. Therefore, the quicker you embrace mobile technology the quicker to generate leads and increase your revenue. If you haven’t yet started or don’t understand how it can bring such positive impact to you business, here are some mind blowing stats that will help you rethink your email marketing strategy.

  • 41% of email views from mobile devices whereas 39% from desktop. (HubSpot Blog Research, 2021)
  • Excluding the usage of tablet, nearly 55% of global website traffic comes from mobile devices. (Statista, 2022)
  • 46% of smartphone users prefer to receive communications from businesses via email. (Statista, 2021)
  • Almost 1 in 5 email campaigns are not optimized for mobile devices. (SuperOffice, 2020)
  • 15% of unique mobile clicks can be generated by launching a mobile-responsive email design.(MailChimp, 2021)
  • 56% of marketers have started to use mobile-friendly emails in their email marketing strategy. (HubSpot Blog Research, 2021)

B2C Email Marketing Statistics

Unlike B2B marketing, B2C marketing enables companies to interact with customers in a more convincing and efficient manner. B2C marketers can directly advertise their products and services to individuals or professionals and transactions can be immediate.

B2C email marketing involves sending emails to customers to have them engage with your business and purchase your products or services. This type of email marketing helps you to communicate with your customers, promote your brand and guide your leads through the sales cycle.

Email marketing is a great strategy to help you nurture leads towards conversion. If you’re skeptical about the methods, here are some statistics to help you get into email marketing today!

  • 87% of B2C marketers utilize automation as part of their email marketing strategy. (HubSpot Blog Research, 2021)
  • 50% of users make a purchase from marketing emails at least once per month. (Salecycle, 2022)
  • If you send newsletters less than five in a week, your audience will reward you with higher open and click rates. (GetResponse, 2020)
  • Compared to the 38% in 2019, 60% of retail, e-commerce, and consumer service companies personalize emails based on past purchases. (Litmus, 2020)
  • More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)
  • The single message autoresponder email had an astounding 98% open rate and a 37% click-through rate. (GetResponse, 2020)
  • Almost 22% of all email campaigns are opened within the first hour of sending. (GetResponse, 2020)
  • 15.8% of all emails either go missing or have been caught by spam filters.  (Email Tool Tester, 2022)
  • 59% of respondents share that marketing emails have definitely influenced their purchases. (Salecycle, 2022)
  • 64% of B2C marketers consider accessibility when creating their emails. (Pathwire, 2021)

Demographics of Email Marketing in 2021

  • 99% of email users check their inbox daily, with some checking 20 times a day. Out of these people, 58% of the users check their email first thing in the morning. (OptinMonster, 2020) 84.3% of users share that they check their emails at least once a day. (Pathwire, 2021)
  • In the U.S., 35% of survey respondents have two email addresses and 28% have over four.  (Statista, 2021)
  • Users spend an average of 10 seconds reading brand emails. (Statista, 2021)
  • 40% of email users share that they have at least 50 unread emails in their inbox. (HubSpot, 2020)
  • In the U.S., email is the leading way by which users discover coupons from brands. (Statista, 2021)
  • The most important deciding factor to open an email or not is to recognize the sender, followed by having the time to read to an email. (Pathwire, 2021)
  • The average bounce rate across all industries is 9.96%. 
    (Constant Contact, 2022)
  • 59% of Millennials primarily use their smartphone to check email whereas 67% of Generation Z skims through their inbox on mobile. (Bluecore, 2021)
  • 74% of Baby Boomers think email is the most personal channel to receive promotions  from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021)
  • Writing short yet descriptive subject lines, adding links and easy CTAs to see and keeping paragraphs short and sweet are the significant steps marketers take to champion accessibility when creating their emails. (Pathwire, 2021)

Key Takeaway

ROI of Email Marketing, email marketing statistics 2022

If you’re not involved in the online business, it’s time to open an account and engage with uncharted territory. It opens your business to new and existing customers. Though staying online and posting consistently can significantly help you reach to a large number of prospects, you still can’t underscore the need of email marketing. Long story short, there are four main reasons why email marketing is essential to your business:

  1. increases your target audience and communication
  2. it is flexible, scalable and measurable
  3. helps to generate more revenue
  4. keeps data ownership with you

The usage of smartphones is increasing day by day and your target reach also expects the same from you. Now is the time to meet the mobile demands and expectations of your target audiences so that you can give customers the experience they deserve.

P.S. If you want to become an email marketing guru, don’t forget to check out our other resources: