As Google keeps rolling out new algorithm updates to their search engine, one thing has remained essential when it comes to inbound marketers wanting to optimize their page for search engines: keyword research for SEO purposes. In this blog we…
Click-through rate (CTR) is an important metric to track in digital marketing. In a nutshell, a click-through rate (CTR) is the percentage of people who click on an advertisement or content piece on a website. It’s a key metric that…
Building organic traffic to your website is easy, right? Wrong! Building organic traffic will take a great deal of time and effort. If you are looking to increase website traffic quickly, focusing on organic traffic won’t work – organic SEO…
A call to action (CTA) is essential for helping you get your target audience from different website traffic sources to perform a desired task. Whereas, it is important to help them through the entire buyers journey, or conversion process you…
Bounce rate is an important metric to monitor when it comes to website performance. Why? Because it’s a measure of how often visitors leave your site without completing any action. If your bounce rate is high, that means your website…
Website optimization is the process of making sure that your website is accessible and easy to use. This means making sure that the text, images, and videos are optimized for display on all devices, that the website works smoothly and…