Websites are developed to accomplish one thing: drive traffic and generate leads. The key to increase website traffic and conversions, is first to understand how visitors land on your website. Your website traffic sources can provide invaluable information about their…
Getting ready to build a website, but don’t know if WordPress or Squarespace is the best website builder for you? As for website building using a drag and drop interface, both are great and simple to use. However, when it…
Search engines are responsible for providing the best answer possible to users. In order to provide these answers, search engines must discover, interpret and organize the information available online and to accomplish these, search engines use crawling, indexing and ranking.…
Need to increase website traffic? Thinking about working with a SEO company? Choosing a good SEO company may be difficult to do if you don’t know much about digital marketing and search engine optimization. With big implications on your marketing…
For any successful SEO strategy to work, webmasters will need to utilize the four pillars of SEO. The 4 pillars of SEO are: Technical SEO Content Writing On-site SEO Off-site SEO These SEO pillars all have an important role in…
If you’re looking to improve your website’s search engine ranking (SEO), then you’ll need to be aware of both white hat and black hat techniques. White hat techniques are generally considered to be beneficial to the SEO process, while black…
Having a successful hospital, practice, or healthcare organization website can help facilitate communication and generate new patients. However, this entails you already have website traffic. However if you have no traffic, an amazing website that streamlines communication and signups means…
An external link or outbound link are important components of a website’s SEO efforts and its overall SEO ranking. Whereas, as a digital marketing expert you should look to build external links back to your web page (in other words…
Almost every blog discussing internal linking starts with how difficult it is, but yet it is necessary for on-page SEO. Internal linking is a relatively simple aspect to building a website. However, if you are going to do it right,…
In search engine optimization, the trends and search engine algorithms change more frequently than you might imagine. So often that Google changes its search algorithm on average 500 to 600 times a year, making it difficult at times to maximize…
A conversion is an act of moving a lead from one stage of the buying cycle to another. In digital marketing, it typically refers to a visitor clicking through from an ad or landing page to sign up for gated…
A landing page is a web page that’s designed to attract visitors through the use of effective marketing techniques. It’s usually short, simple, and to the point, and it uses catchy headlines and eye-catching images to draw people in. Landing…